iPod consumer reactions

iPod NanoThe first consumer response, the iPod Nano has been consistently positive and sales were heavy.The Nano its first 1 million units sold in only 17 days to a billion dollar record earnings from Apple in 2005.



Apple version of iPod nano as a replacement for the iPod mini is displayed by many as a risky move. The mini was not only Apple's most popular MP3 player, it was is still the world's top-selling player until the end of his life reached; and sales of the mini appeared not to slow down. Steve Jobs has argued that the iPod Nano is a necessary risk since competitors start to catch up to the iPod mini at design and features, and believes that the iPod nano will prove to be even more popular and successful than the iPod mini. Analysts see this as part of Apple's corporate culture, which relies heavily on innovation still attractive for consumers.



Within days of the Nano version reported some users damage with the Nano, suggesting that the LCD screen was to become scratched, that it was unreadable, even if the backlight is on. Many have reported fine scratches on their nano by microfibre cloths caused. Other owners reported that their Nano screen with broken no provocation.Was confirmed on 27 September Apple iPod nanos shipped with a broken screen and agreed to replace any nanos with cracked screen, but denied the iPod nano more susceptible to scratches than previous iPods.Apple started shipping iPod nanos with a protective sleeve from scratches protects a small percentage ("less than 1/10 of 1 percent").



In October 2005, the reimbursement for the equipment, legal fees, and "unlawful or illegal profits" from the sale of the iPod Nano was filed a class-action lawsuit against Apple, with the plaintiffs. Lawyers for the plaintiffs claim that the devices "overly scratch during normal use" rendering of the screen on the nanos unreadable and violate state consumer protection statutes. similar complaints were later in Mexico and the United Kingdom.Some commenters submitted, as BusinessWeek Arik Hesseldahl criticized the lawsuits. Hesseldahl dismissed it as "stupid" and suggested that "no one but the trial lawyers ' benefits, but also suggested that Apple legal disputes have avoided by offering"full refund on unwanted nanos", can instead of collecting a re stocking fee and extension of the period of return of 14 (if purchased online) or 10 (if purchased retail), 30 or 60 days.